Ali Rose VanOverbeke '08, Innovator in Fashion

Juliette Olejnik
Ali Rose VanOverbeke '08 was featured in Hyundai's Young Entrepreneurs video series as an innovator in fashion. With her company Genusee, Ali turned an environmental crisis in Flint into an opportunity for sustainable innovation. Genusee is a direct-to-consumer brand that recycles Flint's single-use plastic water bottles to create fashionable eyewear named after Genusee County, where Flint is located.  WATCH VIDEO

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